PUMP blonde toning conditioner is an intensely moisturizing purple conditioner. Formulated to tone the brassy colour from blonde hair and bring life and shine back into the hair. It contains purple toning pigment to neutralize brassy tones in blondes & enhance cool tones. Pump Blonde toning conditioner is sulphate free with organic ingredients. Can be used on sensitive scalps and on those that suffer from psoriasis. It has been shown to strengthen blonde hair with continuous use.